Dear all, I would like to draw your attention to the panel “Reacting to Digital Content: Pragmatics of Reuse, Uptake and Affective Alignment” at the 20th International Pragmatics Conference in Helsinki. The panel focuses on digital reaction formats and how digital content is taken up, reused, and transformed across platforms. We look forward to receiving submissions. Abstracts of up to 500 words are due by 15 October 2026. Full call: https://universe.uibk.ac.at/s/gZNmg83tWgQMMfC Cheers: Daniel -- Mag. Dr. Daniel Pfurtscheller Assistenzprofessor · Institut für Germanistik · Universität Innsbruck https://www.uibk.ac.at/germanistik/institut/personen/pfurtscheller ~ neu & open access ~ On exploring the visual grounds and affordances of AI-generated images through multimodal walkthroughs (https://doi.org/10.1201/9781003740261-4) Visual literacies in transition: Multimodal co-production with generative AI (https://doi.org/10.1080/1051144X.2025.2566592) In der Schnipselwerkstatt. Multimodale Videozitate, Verwertungspraktiken und Reflexivität auf TikTok (https://doi.org/10.1007/978-3-662-70712-8_4)