michele, perhaps this website could be useful. these folks are affiliated with Intel. http://www.urban-atmospheres.net/index.htm irina On Sep 20, 2006, at 3:31 AM, Michele Sohn wrote:
Hi all
I am running a two day executive course for marketers on online marketing research. This focuses on using the Internet (and other connected networks like mobile and RFID) as a marketing research tool, and not research about the Internet.
Problem is.... now I have to develop the course material. And I have to do it by Monday.
I have developed the following course outline, and would really like your input. Also, really interested in any case studies that you may be able to point me towards. I am very happy to share these lecture notes with all of you once they are completed.
Top-level outline . What is online research
. When to take research online
. Developing effective questionnaires . Online focus groups . Netnography
o Content analysis o Semiotic clustering
. All about sampling . Recruitment and incentives
. Data mining and integration . Dealing with dirty data
. Designing ongoing studies
Any input is appreciated. Thanks in advance.
Michele Sohn
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