Redante - This is a bit vague but perhaps will give you a direction. Australia has a nation-wide Quit Smoking day (well a week of related events) and I believe that was backed up by SMS. http://www.quitnow.info.au/internet/quitnow/publishing.nsf/Content/home This is a related campaign site that is targeted at young people that talks about sending e-cards. http://www.oxygen.org.au/ I did hear via media that they had backed it up with a SMS send-out but I have no idea if that actually occurred, or if it did, if it was successful. The other campaign I noted was the anti-cervical cancer vaccine that is now available for young women in Australia. No idea about the specifics of the follow-up through but there has been a lot of media play on 'messages to youth' being 'sent out as SMSs' and someone (like you) should be finding out the effective rates on this campaign claim. I see it (cynically) as a media buzzword, it seems that at least in Australia 'youth' and 'SMS' are often used in the same sentence . . . --- Redante Asuncion-Reed <redantereed@yahoo.com> wrote:
Hello all
I had a tremendous response to my first query on my research for my theses I thought I'd go to the list once again.
I am looking for literature, web sites, books, and any other resources that can give me a good overview of evaluation of SMS campaigns. If you can suggest resources specific to evaluation of SMS campaigns undertaken by NGOs and civil society organizations that would be great.
What I am looking for are general guidelines in evaluating whether your SMS campaign was successful or not. What metrics are used, and how does one define ROI (return on investment) in a social justice SMS campaign?
What I have discovered so far in my research is that the actual numbers are pretty low in many SMS campaigns by NGOs in terms of how many signed a petition, for example, by SMS. However, despite the low numbers, many NGOs still were able to use SMS campaigning to push their agenda successfully and that there is a tremendous interest among NGOs to use SMS technology for their campaigns. This is true particularly in developing countries.
Any help will be appreciated.
Redante
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