Hi, I'd like to draw your attention to a workshop on "producing and protecting formats" we have put together: REFORMING FORMATS. Producing and protecting audiovisual formats in convergent media AN INTERNATIONAL WORKSHOP – RESEARCH MEETS PRACTICE http://www.hiig.de/en/events/reforming-formats/ Alexander von Humboldt Institute for Internet and Society (HIIG), in collaboration with CREATe. Berlin, 5 and 6 December 2013 See description and details below. Best, Christian Katzenbach Project Lead Policy & Governance katzenbach@hiig.de Alexander von Humboldt Institute for Internet and Society, Berlin, Germany http://www.hiig.de/en/research/internet-policy-governance/ *** REFORMING FORMATS. Producing and protecting audiovisual formats in convergent media AN INTERNATIONAL WORKSHOP – RESEARCH MEETS PRACTICE Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin 5 and 6 December 2013 Formats galore. Watching audiovisual formats takes a great share of people’s media menus. Producing formats is a core part of the global entertainment industry. Protecting formats is a key issue for debates on copyright and the legal requirements to bring forth cultural goods. Looking at the multi-level dynamics of the circulation of formats, the workshop focuses on three aspects. First, it looks at the contemporary types of audiovisual formats and their current production in changing organizational networks, trade markets and business models for convergent media. Second, it looks at the protection of formats and the ways, formats are handled as goods that can be traded, adapted and distributed. Third, it asks how these two aspects can be studied in comparing different national and transnational media markets and legal systems The two-day workshop brings together academia and practice. The workshop will be held at the Alexander von Humboldt Institute for Internet and Society, Berlin. It is hosted by Jeanette Hofmann, Christian Pentzold and Christian Katzenbach from the Internet Policy & Governance working group in cooperation with CREATe, the Research Councils UK Centre for Copyright and New Business Models in the Creative Economy at the University of Glasgow. Full rationale and program here: http://www.hiig.de/en/events/reforming-formats/ The workshop is free but registration is required. Please contact christian.pentzold@hiig.de for further information. Twitter #reformats THURSDAY, 5 DECEMBER 2013 10:00 – 10:30 Registration 10:30 – 10:45 Welcome and Outlook 10:45 – 11:45 Keynote: Susanne Stürmer, Managing Director, UFA Film & TV Production 13:00 – 14:30 Theme I: THE CHANGING PRODUCTION OF FORMATS Jean K. Chalaby, City University London, UK: The Global TV Format Trading System: Trends and Developments Since the Format Revolution. Andrea Esser, Roehampton University, UK: Reality TV Formats as multimedia brands: a case study in affective economics and effective revenue generation Klaus-Dieter Altmeppen, Catholic University Eichstätt-Ingolstadt, Germany: Routines and flexibility. Social practices in the entertainment production Claudio Coletta, University of Trento, Italy: Imitation at work: production and consumption of media formats 15:00 – 16:30 Theme II: THE CHANGING PROTECTION OF FORMATS Albert Moran, Griffith University, Australia: Two Configurations of screen franchising Christoph Fey, Unverzagt von Have, Germany: Copyright or Right to Copy? Rights and Wrongs in the Search for Format Protection Sukhpreet Singh, CREATe, UK: Localisations and its Role in the Protection and Exploitation of Formats 16:30 – 17:00 Wrap Up; Jeanette Hofmann, Director, HIIG 17:00 – 18:00 Stand-up Reception FRIDAY, 6 DECEMBER 2013 09:30 – 09:45 Welcome and Outlook 09:45 – 11:15 Theme III: COMPARING FORMAT PRODUCTION AND PROTECTION Jessica Silbey, Suffolk University Law School, USA: Borrowing and Contests over Form, Distribution and Market Control: Analysis of an Empirical Study in the US Oliver Castendyk, Potsdam University and German Producer Alliance, Germany: Acquiring and selling formats. A field report Lothar Mikos, Hochschule für Film und Fernsehen Konrad Wolf, Germany: Comparative Research on TV Formats Worldwide. Adaptation Strategies and Production Contexts Sukhpreet Singh, CREATe, UK: Protecting Millionaries. Case Study of Protecting and Exploiting ‚Who Wants to be a Millionaire‘ format 11:15 – 11:45 Wrap Up; Martin Kretschmer, Director, CREATe