Hi Adam, check out Matteo Pasquinelli's article on PageRank. There might be a lot of useful stuff in Christian Fuchs' writings and also in the audience-commodity debate that has been going on for quite some time now. Check out some of the literature and debates I've mentioned in the ''commodification'' article for Triple-C issue Marx is Back: http://www.scribd.com/doc/94847331/Prodnik-Jernej-A-Note-on-the-Ongoing-Proc esses-of-Commodification-From-the-Audience-Commodity-to-the-Social-Factory ... As the whole Triple-C issue was dedicated to Marxian approach to the communication studies, I'm quite certain you'll find most of the issues you're talking about addresed in those articles too: http://www.triple-c.se/ See: Pasquinelli, Matteo. 2009. Google's PageRank Algorithm: A Diagram of Cognitive Capitalism and the Rentier of the Common Intellect. In Deep Search: The Politics of Search Beyond Google, edited by Konrad Becker and Felix Stalder. London: Transaction Publishers. Available via: http://matteopasquinelli.com/docs/Pasquinelli_PageRank.pdf Best, Jernej -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of Adam Fish Sent: Monday, November 05, 2012 12:00 PM Cc: AoIR mailing list Subject: [Air-L] Marxist Critiques of Online Advertising? Anybody know of any Marxist critiques of online advertising? Anything looking at Pagerank and YouTube advertising through the frames of monopolisation, commodification, and accumulation? Des Freedman has an excellent starting point in Web 2.0 and the Death of the Blockbuster Economy in Misunderstanding the Internet. Anything else? Thanks. Adam Fish, PhD Lecturer, Media and Cultural Studies Bowland North, Floor B Department of Sociology Lancaster University, UK LA1 4YT p. 01524592699 a.fish2@lancaster.ac.uk @mediacultures, mediacultures.org http://www.lancs.ac.uk/fass/sociology/profiles/Adam-Fish/ _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/