Chris Anderson calls this a "snipe": "the industry's term for a network promotion embedded in into a broadcast." He distinguishes it from a "bug" -- the transparent network logo that sits in the bottom right corner of most screen broadcasts. Chris Anderson, "Television Networks and the Uses of Drama," in Thinking Outside the Box: A Contemporary Television Genre Reader (Lexington: University of Kentucky Press, 2005), 65-87. Hope this was the term you're looking for! Best, Bob -- Bob Rehak Assistant Professor Film and Media Studies Swarthmore College On Sat, March 22, 2008 14:25, coopman@u.washington.edu wrote:
All,
I once heard of a slang/technical term for those irritating animated pop-up ads that run at the bottom of the TV screen during programs (love the Simpsons episode when Marge sprays them with bug killer and they die heh-heh-heh) but now I can't find it.
Anyone know?
-TED
Ted M. Coopman Department of Communication University of Washington
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