****** Join us in Hakodate, Japan for the 21st International Conference on Persuasive Technology ****** === The 21st International Conference on Persuasive Technology (Persuasive2026) will be held *from March 11 to 13, 2026, in Hakodate, Japan.* Persuasive Technology is an interdisciplinary field that investigates how interactive systems can influence human attitudes and behaviors through persuasion and social influence—without coercion. Since its inception in 2006, the conference has served as a global forum for researchers, practitioners, and designers interested in behavior change, digital intervention, and human-centered technologies. In 2026, the conference will be held in the scenic city of Hakodate, renowned for its blend of history, nature, and innovation. The venue, Future University Hakodate, offers a creative atmosphere that supports interdisciplinary dialogue and collaborative thinking. This year, Persuasive2026 will be co-located with the 8th International Conference on Activity and Behavior Computing (ABC2026), providing opportunities to connect with related communities and expand the scope of discussions. We look forward to welcoming you to an engaging and memorable event in northern Japan *The scope of the conference* includes, but is not limited to, the following topics: • Persuasive systems design • Behavior change support systems • Interaction with persuasive systems, interfaces, and visualizations • Interactive agents and (generative) AI for persuasion • Tailored and personalized persuasion • Gamification • Evaluation and validation methodologies • Smart environments, IoT, and contextual persuasion • Digital marketing, eCommerce, and smart cities • Motivation, cognition, perception • Application domains: health, safety, sustainability, education, work • Ethical considerations, privacy, and trust • Counter-persuasion, resilience, and social media influence *Keynote Speakers* Catherine Pelachaud (CNRS / Sorbonne University): Socially Interactive Agents as Support for Behavior Change Hiroshi Ishiguro (Osaka University / ATR): Avatar and the Future Society *Submission Deadlines* Workshop & Tutorial Proposals: October 15, 2025 Full/Short Papers: November 7, 2025 Late Breaking Results (LBR): January 11, 2026 Posters / Demos / Doctoral Consortium: January 11, 2026 Find us on: • Website: https://2026.persuasivetech.org • LinkedIn Page: https://www.linkedin.com/company/persuasive-2026 • Twitter Account: https://x.com/Persuasive_conf *Kind Regards, * *Dr. Nili Steinfeld* Senior Lecturer, School of Communications, Ariel University Visiting Scholar, Faculty of Communication and Media Studies, Cyprus University of Technology