[Air-L] social science research for the hi-tech sector

I was wondering if anyone knows anything about social scientific research for the hi-tech sector? (That's "for", not "on".) Has anyone given thought to the question of how to make a convincing case to hi-tech companies for investing in sociological studies of their fields of operation? Or does anyone know how common the post of "in-house sociologist" is among hi-tech firms? Thanks Nicholas _________________ Dr. Nicholas John www.sociothink.com