As a well-written basis for a lot of this, I would recommend Moe and Schweidel Social Media Intelligence, Cambridge, 2014. Sarah Oates Professor and Senior Scholar Philip Merrill College of Journalism 2100L John S. and James L. Knight Hall University of Maryland, College Park, MD 20742-7111 phone: +1 301 405 4510 Email: soates@umd.edu ________________________________________ From: Air-L [air-l-bounces@listserv.aoir.org] on behalf of Liam Pomfret [l.pomfret@business.uq.edu.au] Sent: Wednesday, August 26, 2015 8:52 PM To: air-l@listserv.aoir.org Subject: [Air-L] Approaches to studying Snapchat and other ephemeral social media Hello all, I'm currently doing some RA work for my PhD supervisor regarding consumer responses to social marketing campaigns in social media. One area of particular interest with this has been in consumers' use of ephemeral social media platforms such as snapchat. A brief review of the literature doesn't seem to turn up all that much having been written in this area though. Would anyone here possibly be able to recommend some studies (published or unpublished) or approaches to studying these kinds of environments that we should be looking at? Kind regards, Liam Pomfret _______________________________________________________ Liam Pomfret l PhD Student l UQ Business School The University of Queensland l Brisbane QLD 4072 l AUSTRALIA E: l.pomfret@business.uq.edu.au | T: @LiamPomfret | W: https://business.uq.edu.au _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/