Hi all, I'm working in an article about the commodification of intimacy at the moment, and self branding is one of the topics I explore. I would suggest to check Alison Hearn's work: Hearn, A. (2008). Meat, Mask, BurdenProbing the contours of the branded self. Journal of consumer culture, 8(2), 197-217. Hearn, A. (2010). Structuring feeling: Web 2.0, online ranking and rating, and the digital ‘reputation’ economy. Ephemera: theory & politics in organisation, 10(3/4), 421-438. In relation to Adam's comment, I am also co-authoring a paper about users' perspectives on fashion branding on Instagram and Snapchat among British millennials where we also explore the personal use of these platforms. Findings suggest that millennials often engage on self-branding to portrait a jet-set life style with the aim of showing-off, especially on Instagram. I think we should organise a conference about self-branding soon! Best wishes, Dr. Cristina Miguel Senior Lecturer Business School Leeds Beckett University https://leedsbeckett.academia.edu/CristinaMiguel ________________________________________ From: Air-L <air-l-bounces@listserv.aoir.org> on behalf of Karin Hansson <khansson@dsv.su.se> Sent: 06 January 2017 10:48 To: Adam Arvidsson Cc: air-l@listserv.aoir.org Subject: Re: [Air-L] Social Media and Self Branding Thanks Adam, I just want to add that also among culture workers self-branding in social media is not necessarily the normal. In my study of young Swedish artists communication practices, self-branding was seen as something ”real" artist shouldn’t engage in. Social media was used foremost as a way to keep track of relations established IRL. http://firstmonday.org/ojs/index.php/fm/article/view/5626 <http://firstmonday.org/ojs/index.php/fm/article/view/5626> . I am looking forward to see the result of your Instagram study. Best, Karin ____________________________________ Karin Hansson PhD Dept. of Computer and Systems Sciences Stockholm University Postbox 7003, 164 07 Kista, SWEDEN Visiting address: Borgarfjordsgatan 12, Kista E-mail: khansson@dsv.su.se <mailto:khansson@dsv.su.se> people.dsv.su.se/khansson <http://people.dsv.su.se/khansson> ____________________________________
On 6 jan 2017, at 11:05, Adam Arvidsson <adam.arvidsson@unimi.it> wrote:
Dear All,
together with my colleagues I am analyzing a sample of some 500.000 Instagram users (we gathered it by looking at people who post on mainstream brands online), we haven't published on it yet (something will come out this year) but one clear result is that about 98 per cent of the users DO NOT engage in anything that can be remotely called self-branding. This finding is backed up by our interviews (about 50 so far). So maybe self branding is not the normal or default way of using social media, maybe its just the way social media are used by a small and highly visible (and easy to study) 'elite', that media researchers have paid a disproportionate amount of attention to. Just a thought.
Adam Arvidsson Associate Professor Department of Social and Political Sciences University of Milano via Conservatorio 7 20122 Milano, Italy
Il 05/01/17 17:01, Ilana Gershon <imgershon@gmail.com> ha scritto:
I have an article on self-branding for the job market using new media that may be a bit out of way for some on the list because it is in the Political and Legal Anthropology Review:
"Selling Your Self in the United States" PoLAR 37( 2): 281-295.
https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States
And I have a book on hiring and new media coming out in April, and the first chapter is all about branding. I am happy to send along a pre-print if anyone is interested in the chapter.
Best, Ilana
On 1/5/2017 12:37 AM, Crystal Abidin wrote:
Moshimoshi Julie,
I've written extensively about Influencers and their self-branding strategies (i.e. communicative intimacies, visibility labour, coupling, selfies, etc) here: https://wishcrys.com/academic-publications/
Other great works I've enjoyed are:
Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand Culture . New York: New York University Press.
Duffy BE (2016) The romance of work: gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies 19(4): 441–457.
Hopkins J and Thomas N (2011) Fielding networked marketing: technology and authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New York: Peter Lang, pp. 139–156
Marwick AE (2015) Instafame: luxury selfies in the attention economy. Public Culture 27: 137–160.
Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social Networks . New York: Peter Lang.
Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ). Interface 1(1): 1–20.
Hope this helps. /C
On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun@journ.umass.edu> wrote:
Brooke Erin Duffy's forthcoming book seems like it will have a lot to say on this issue:
http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
Cheers, Josh
On 2017-01-04 17:14, Julie Grinberg wrote:
Please recommend recent critical literature that addresses social media as sites for self promotion/branding. Looking for work that explores social media participation as (socially) compulsory vs personal choice. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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-- Josh Braun, Ph.D. Assistant Professor of Journalism Studies Journalism Department University of Massachusetts Amherst
@josh_braun Skype: wideaperture http://wideaperture.net/ new book: http://yalebooks.com/book/9780300197501/program-brought-you
"Maybe the only gift is a chance to inquire, to know nothing for certain. An inheritance of wonder and nothing more." William Least Heat-Moon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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-- Adam Arvidsson Associate Professor Department of Social and Political Sciences University of Milano via Conservatorio 7 20122 Milano, Italy tel. +39-02.503.21209 fax.+39-02.503.21240
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