Apologies for cross-posting \\ We are pleased to announce the second edition of the “Digital Methods for Critical Consumer Studies” Summer School, which will take place on 24-28 July 2023 at Villa del Grumello, Como, Italy. The DMCCS school The overarching scope of the Summer School is to introduce students to the basic Digital Methods’ concepts, strategies, techniques, and tools, as well as to stimulate them to apply such methodological arrays to consumer-related topics. In doing so, the School aims at fostering students' ‘activist’ attitude towards digital data by encouraging them to take seriously the ethics of digital research as well as the redistribution of the social value of digital data to the public. The main topic of the DMCCS23 will be: “Exploring the nexus among surveillance capitalism, consumer culture, and social media” This year the School will be dedicated to the theme of surveillance capitalism and its nexus with consumer culture. Digital platforms such as Google, Facebook, Amazon, etc. configure as ad hoc ‘surveillance devices’ for systematic data extraction from the mass of users they host – data that are used for explicit business purposes (e.g., targeted advertising, development of AI products and services, etc.). To meet their business purposes, platforms not only need an enclosed space where to monitor, track and predict user behaviour; they need to design spaces where to constrain users’ activities into standardised patterns of action in order to make their behaviours predictable. Social media like Twitter, Instagram, or TikTok seem particularly suited for this purpose, since they provide users with free tools to produce creative content, create communities and express their identities. All these tools are, yet, purposely designed to capture such social-cultural processes, transform them into data points, and convert them into marketing and business products – for a global and emerging socio-economic model that Shoshana Zuboff calls surveillance capitalism. Specifically, this year, we will address surveillance capitalism empirically through three main lines of research: 1. Mapping imaginaries and practices of surveillance capitalism within social media environments 2. Detecting and mapping the standardization of cultural production on social media (e.g., memetic behaviours) 3. Repurposing surveillance methods for social research purposes as well as exposing mechanisms of surveillance itself. Programme The school will be articulated across 5 days. Mornings will be dedicated to teaching activities, which will be managed by the teaching team and teaching assistants. The afternoons will be dedicated to student activities (overseen by teaching assistants). During the last day of the school students will present their work and receive feedback from directors, teaching assistants, keynote speakers, and fellow colleagues. A final discussion will conclude the School activities. Keynote speakers will be Prof Janice De Negri-Knott (University of Bournemouth) and Dr Sophie Bishop (University of Sheffield). Find the detailed programme here <https://dmcs2023.lakecomoschool.org/programme/>. Call for participation Applications should be sent to alessandro.caliandro@unipv.it by 15 March 2023. Applications must entail a CV and presentation letter, containing: a) brief bio; b) interests of research; c) motivation to participate in the Summer School. Further information on the programme, fees and accommodation are available at https://dmcs2023.lakecomoschool.org. Best, The School Directors Alessandro Caliandro (Università degli Studi di Pavia; alessandro.caliandro@unipv.it) Alessandro Gandini (Università degli Studi di Milano; alessandro.gandini@unimi.it) Guido Anselmi (Università degli Studi di Catania; guido.anselmi@unict.it) -- Alessandro Gandini Associate Professor of Sociology University of Milan, Department of Social and Political Sciences via Conservatorio 7, 20122 Milan @afrontiercity