Dear Colleagues, I am happy to invite you to the Virtual Study Group: Demystifying Museum Soft Power: Geo-visualising Museums’ Influence <https://protect-au.mimecast.com/s/OJZ4CnxyvXcA4Vwmu9GGiN?domain=culturalresearchnetwork.org> Watch a video teaser here <https://pursuit.unimelb.edu.au/articles/putting-museum-power-on-the-map> and register for the webinar here <https://protect-au.mimecast.com/s/1yB9Cq7By5sKgvBXuE3nas?domain=register.gotowebinar.com> . USA: December 10, 2018 4:00 PM EST UK: December 10, 2018 9:00 PM Melbourne: December 11, 2018 8:00 AM This VSG will share key findings of a research project that has sought to define, explain and deconstruct the ‘soft power’ of museums. The round-table talk among museum professionals and academics will aim to demonstrate and discuss the pilot version of the award-winning dynamic web application that was developed in partnership with the Australian Centre for the Moving Image <https://protect-au.mimecast.com/s/h7vQCoVzwKhjAm9vuzYCPN?domain=acmi.net.au> (ACMI). The app Museum Soft Power Map <https://protect-au.mimecast.com/s/_7WmCp8AxKs1gZkAsYWWEL?domain=victoriasoftware.com>, enables users to explore a geographic spread of ACMI’s cultural resources and social outputs. Guest speakers will include *Gail Dexter Lord*, one of the world’s foremost museum and cultural planners and President of Lord Cultural Resources, *Seb Chan*, ACMI Chief Experience Officer, *Chris Harris*, ACMI Head of Exhibition and Touring, *Natasha Mian*, ACMI Coordinator for the Development team and *Eliza Coyle*, Community Programs Officer at Yarra City Council Libraries. The VSG will be led by *Dr Natalia Grincheva*, Research Fellow in the Research Unit of Public Cultures at the University of Melbourne.