Hi all: What key pieces of scholarly work would be good to read to prepare to give a talk to an industry that's doing a craptastic job of using social media? It seems to think of social media primarily as broadcast media Anything basic about social media? Or on post-teens that's not Pew? (I was asked to help organize this panel for the primary annual industry meeting, and I've arranged someone from Pew to be on it to talk about Pew's social media data.) This industry is particularly interested in attracting young adults in their 20s and 30s. I'm only really interested in scholarly work. That's what I'll be there representing: academic research. Thanks in advance for any pointers! Holly ----- Holly Kruse Faculty of Communication The University of Tulsa 800 S. Tucker Drive Tulsa, OK 74104 918-631-3845 holly-kruse@utulsa.edu or holly.kruse@gmail.com http://personal.utulsa.edu/~holly-kruse