Some of the members of this list may be interested in this. Please accept my apologies for cross-posting. --------- CALL-FOR-PAPERS CONTEMPORARY RESEARCH IN E-MARKETING, Volume 1 To be Published by: Idea Group Inc., Hershey, PA. Editor: Sandeep Krishnamurthy, University of Washington http://faculty.washington.edu/sandeep E-mail: sandeep@u.washington.edu [A copy of this Call-for-Papers in Microsoft Word format is available at- http://faculty.washington.edu/sandeep/cfp.doc] Description of the Book The Internet/Web and related technologies have had a transformational impact on the marketing function. The four Ps of marketing [Product, Price, Place and Promotion] have all been affected. Digital products and services have emerged as a major force. New price formats such as auctions have met with considerable success. Distribution channels have been reshaped. New forms of promotion [E.g. permission marketing] have led to interesting ways of building relationships with the online consumer. Online communities have provided new marketing opportunities and challenges. The Internet has brought us closer to the vision of a global marketplace. Mobile technologies now promise the creation of exciting new services based on location-based targeting.