[Air-L] Twitter Research Question

I'm at the beginnings of a Twitter study looking at a community's reaction to a televised event. In my literature review, I'm having a difficult time justifying when to include the community's tweets chronologically preceding the event and following the event. For those of you that do content analysis on social media like Twitter, do any of you have suggestions? The data has already been collected using a Twitter scraper. I'm just trying to decide right now how to define the boundaries for my analysis. Any suggestions or a study you can point to that uses a similar method will be helpful. Thanks, Theo -- Theo Plothe Ph.D. Student Remix Culture and Gaming American University School of Communication