Hello, Kalliopi My suggestion can seem a little amateurish and non-professional but anyway I'm sure that here will be a lot of useful advices =). When I was doing a project on the analysis of marketing strategies of several companies in the web, I suggested the following thing: to look at the main menu and check, which items will be on the first level of the menu, which on the second, on the third etc. For example, one company's menu may include such items as "partners, clients, services etc." and the others "our company, jobs, customers". Also we analysed the matherials, published on the sites. For example, one company had a very large amount of financial reports for each quarter, year etc, other - had a lot of information about their products, another one had a separate pages for each of its leaders, directors etc. Also you can make discourse analysis of thir mission statement and other formal attributes of serious company. It can be easily formalised and quantified by simple word counting, word frequensies, KWIC or any other content analysis technique. What I suggested abowe is a mere improvisation - I'm sure, that you'll receive many replies with references to proper articles, research papers with robust methodological part etc. That was just my thoughts and experience - nothing more, so don't judge it strictly =). By the way, I got my inspiration for that project from Roland Barthes' "Rhetoric of the Image". Amazing text! Best wishes. Alexander Semenov. MA student Faculty of Sociology Moscow School of Social and Economic Sciences (MSSES) http://www.msses.ru/English/index.html On Thu, 12 Apr 2007 20:51:36 +0400, KALLIOPI KYRIAKOPOULOU <k.kyriakopoulou@btinternet.com> wrote:
Hi all, I am examining the way in which the British MPs are constructing their profile though their web pages and I welcome any suggestions re the methodology towards the study of web pages in general. Any suggestions mostly welcome! Thank you Kalliopi Dr Kalliopi Kyriakopoulou Dept. of Politics and IR University of Kent Canterbury, CT2 7NX Kent, U.K. email: K.Kyriakopoulou@kent.ac.uk K.Kyriakopoulou@btinternet.com
Kalliopi Kyriakopoulou PhD cand. Dept.of Politics and IR University of Kent at Canterbury U.K. email: k.kyriakopoulou@btinternet.com)