Hi David, Here you are some references from media perspectives: Jenkins, H., Ford, S., & Green, J.(2013). Spreadable media: Creating value and meaning in anetworked culture. NYU Press. Kamerer, D (2012). ‘Disclosing materialconnections online: Legal an ethical issues’ in Heider, D., Massanari, A.,Brinkman, A., Jones, C., & Skipper, R. B. (Eds) Digital ethics: research& practice. Digital formations. Kent, M (2010). ‘Directions inSocial Media for Professionals and Scholars’ in Heath, R TheSage Handbook of Public Relations, Sage. Macnamara, J (2013) The 21st CenturyMedia (R)Evolution: Emergent Communication Practices (secondedition) Peter Lang. Phillips, D and Young, P (2009) OnlinePublic Relations: A practical guide to developing an online strategy in theworld of social media (second edition) Kogan Page. Standage, T (2013) Writing on theWall: Social Media, the first 2,000 years, Bloomsbury. Best wishes, Cristina Miguel PhD Candidate School of Media and Communication University of Leeds Clothworkers Building North Leeds LS2 9JT E cscm@leeds.ac.uk W http://ics.leeds.ac.uk/people/cristina-miguel-martos/ El Lunes 3 de agosto de 2015 19:22, David Brake <davidbrake@gmail.com> escribió: Dear AoIR-ers, I will be teaching a course on social media which will include its use to promote commercial organizations and products (with a critical but also a “how to” element). There must be dozens of textbooks on this subject out now or on their way - I have located Sage’s Social Media Marketing Second Edition (2015) by Tracy L. Tuten and Michael R. Solomon just through a quick Google search - but I was wondering if the wise minds on this list could suggest what they think of it and what they consider the best titles. I’ m looking for something suitable for upper year undergraduates and up to date but also based on sound theoretical and empirical work (not just business ‘guru’ prognostications) and from a communications studies perspective if possible rather than a “pure” marketing one. Additionally if anyone knows of a decent syllabus about this and was willing to share it I would be interested as well. I know that "Hootsuite U” offers some of this but again I would like to provide something with more academic heft if possible. Thanks in advance for any help you can give and I will endeavour to feed back a summary to the list… Regards, David -- Dr David Brake, Researcher and Educator http://davidbrake.org/, @drbrake Author of "Sharing Our Lives Online: Risks and Exposure in Social Media” https://www.facebook.com/sharingourlivesonline _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/