Hi all, I've just been messing about a bit with Facebook's graph search. According to it, the music liked by people who like Obama is different from the music liked by people who like Romney. Who'd have thunk it? (Richard Rogers<http://www.govcom.org/publications/full_list/rogers_post-demographics_22Feb2009_withimages.pdf>did this with Obama, McCain and MySpace using ElFriendo, so he at the very least already did.) But does anyone here actually know anything concrete about graph search and its reliability and validity as a measurer of taste? Does anyone know how Facebook is doing it? Is it sampling friends of Obama, or actually looking at all of them and then showing me what music they like? Obviously I'm not about to launch a huge research project based on results from Facebook's graph search, or even a small one for that matter, but perhaps we could think a bit about whether it might have any use for us as researchers at all, Nik ____________ Nicholas John<https://sites.google.com/site/smarthuji/people/faculty/dr-nicholas-john> Assistant Professor Department of Communication, The Hebrew University of Jerusalem Tel: +972-54-7906073 @nicholasajohn