*Call for Participation: Workshop on Persuasion and AI Disclosure – Building Trust in Synthetic Media* We invite scholars and practitioners to participate in the full-day *Persuasion and AI Disclosure <https://aunmedia.org/AIDisclosure/>* workshop, held as part of the *20th International Conference on Persuasive Technology* <https://2025.persuasivetech.org/> in *Limassol, Cyprus*, on *May 5, 2025*. The rapid evolution of AI-generated content has sparked critical discussions on trust, transparency, and persuasion. This workshop will explore how disclosure practices shape audience perceptions, ethical considerations, and regulatory challenges. We aim to bring together experts from communication, psychology, ethics, computer science, and related fields to develop evidence-based frameworks for effective AI disclosure strategies. *Key Topics Include:* - Persuasive communication strategies in synthetic media - Trust-building through AI transparency - Cognitive effects of AI disclosure on audiences - Ethical dilemmas in AI-generated content - Legal and regulatory frameworks for AI disclosure - AI in political communication and media influence - Cultural and ideological factors in AI reception - Comparative approaches to AI disclosure - Future directions for AI in persuasive communication 🔹 *Submission Deadline:* March 1, 2025 🔹 *More Information & Submission Details:* *Workshop Website* <https://aunmedia.org/AIDisclosure/> Please share this *Call for Participation *with colleagues who might be interested. We look forward to your contributions! Dr. Nili Steinfeld Senior Lecturer School of Communications Ariel University