[Air-L] qualitative Google search results methdologies

Hello All, I am wondering if anyone has come across good models of methodology for qualitative research that uses search terms and google results. What I'm thinking here is something like looking at page one search results as the sites a user interested in a particular topic is most likely to come across if they are using particular search terms, and Google Trends can also give some indication of the search terms' relative popularity. Thank you, ah -- Amy Hasinoff Assistant Professor Department of Communication University of Colorado Denver www.amyhasinoff.com