Hi John, You might find this empirical study (and the brief lit review at the beginning of it) useful in your work: Shen, W., Hu, Y. J., & Ulmer, J. R. (2015). Competing for attention: An empirical study of online reviewers’ strategic behavior. *MIS Quarterly, 39*(3), 683–696. "Our results indicate that reviewers’ review decisions are affected by the existence of a reputation system that amplifies the effect of reputation and consumer attention. Our comparison across two different review systems confirms that reviewers’ behaviors become more strategic in providing reviews when there exists a reviewer ranking system that makes each reviewer’s reputation very quantifiable and visible. We find that reviewers on Amazon, where a reviewer ranking system exists, become sensitive to the competition among existing reviews and tend to avoid crowded review segments. In direct contrast, on the BN website, which does not include such a reviewer ranking system, reviewers do not respond to the competition effect. In addition, reviewers on Amazon post more differentiated ratings compared with reviewers on the BN website, presumably because Amazon’s reviewer ranking system makes each reviewer’s reputation very quantifiable and visible and intensifies the competition for attention. Our findings yield interesting managerial implications for companies interested in encouraging online reviewers’ contributions and in managing review activities on their websites. We discuss these details in the “Discussion and Conclusion” section and provide guidance for managers so that they can improve the design of their review systems in order to fulfill different business needs and goals." -Karim On Tue, Nov 10, 2015 at 12:15 PM, Gallagher, John <johng@illinois.edu> wrote:
Hi everyone,
I’m currently looking for resource about online reviewing as unpaid labor/value creation (in particular Amazon reviews, but online reviewing generally would work). Would anyone happen to know of articles that focus specifically on this topic?
Sincerely, John
John R. Gallagher, PhD Visiting Assistant Professor English Department University of Illinois, Urbana-Champaign johng@illinois.edu<mailto:johng@illinois.edu>
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