Hi, Sorry, I should have clarified. Not that grandmothers don't love technological devices - just that the ads were trying to market pairs of what they construct as binary opposites. My great aunt has an ipod - so I know what you mean :) Thanks to all for your helpful responses. I'm still searching the old print ads, so far no luck! Shoshana Shoshana Magnet SSHRC Doctoral Candidate Institute of Communications Research www.magnetopia.org ----- Original Message ----- From: "Mary-Helen Ward" <> To: <air-l@listserv.aoir.org> Cc: <air-l@aoir.org> Sent: Friday, November 24, 2006 4:36 PM Subject: Re: [Air-l] identity theft ads
I found this a little disturbing - I'm a grandmother and I *love* new technological devices. :) But watching the ad made it clearer. I'm certainly not into mudflaps with nekkid ladies on them. Wouldn't suit the toyota wagon at all.
M-H
On 25/11/2006, at 4:59 AM, Shoshana Magnet wrote:
Hi all,
I'm looking to track down a set of advertisements addressing the dangers of identity theft. The ads I'm thinking about featured a set of dramatic bodily switches.
The bodies were supposed to be profoundly mismatched to the copy. I believe one had the body of a grandmother claiming to have bought some new technological device. The overall message was "beware identity theft."
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