For several of my social media research papers I have been exploring gift-giving as a theoretical framework. My thoughts so far are probably best summarized in the paper "Gift-giving as a conceptual framework: framing social behavior in online networks" in the Journal of Information Technology 25 (2):170177; doi:10.1057/jit.2010.5 http://www.palgrave-journals.com/jit/journal/v25/n2/abs/jit20105a.html Kind regards Jörgen Skågeby Research fellow, Dept. of Journalism, Media & Communication, Stockholm Univ. http://people.su.se/~jsk/
From: "Burns, Kelli" <kburns@usf.edu> Date: Thu, 26 Aug 2010 11:55:53 -0400 To: "'air-l@listserv.aoir.org'" <air-l@listserv.aoir.org> Subject: [Air-L] Theories in your social media research
I would like to place my research within a theoretical framework and move it away from mere descriptions of social media practice. I've been looking at a variety of topics within the realm of PR/Ad industry use of social media (brands that use Facebook, reactions to FTC endorsement guidelines by bloggers, crises in the blogosphere) as well as the intersection of social media and popular culture. I am looking for your suggestions of articles that apply theory to the understanding of social media. Any citations you can send would be much appreciated, even if you feel it's not directly relevant to my area of social media research.
Thanks so much!
Kelli Burns, Ph.D. Assistant Professor University of South Florida kburns@usf.edu<mailto:kburns@usf.edu> _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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