Hi folks... I'd be very grateful for any suggestions as to your favorite or most useful theory applied to studying social aspects of the Internet, especially adaptions of existing theories (e.g., diffusion, adaptive structuration, uses & gratifications, SIDE, etc.) or new theoretical approaches (Walther's SIP, media genres) developed since the rise of the Internet. If you could provide a complete reference, and possibly a link to a central document (and if you wish to be excessive, also a statement as to why you think it's a good addition), I will, as we all do, provide a summary back to the list. Please send your suggestions to my email, not the list. Thanks in advance, and Happy New Year! ======================================================= Ronald E. Rice Arthur N. Rupe Chair in the Social Effects of Mass Communication Co-Director, Carsey-Wolf Center for Film, Television, and New Media President of the International Communication Association 2006-2007 Dept. of Communication, 4005 Social Sciences & Media Studies Bldg. University of California Santa Barbara, CA 93106-4020 Ph: 805-893-8696; Fax: 805-893-7102 rrice@comm.ucsb.edu http://www.comm.ucsb.edu/people/faculty/rice.php http://www.cftnm.ucsb.edu/