Re: [Air-L] Looking for a theory--traditional + new media = ?

Hi, 2013/10/23 Ryan S Eanes <rse@uoregon.edu>:

Some time ago I encountered a paper or chapter that argued that so-called "traditional" (unidirectional) media such as radio and television could in fact be considered interactive or multidirectional thanks to the addition of other technologies like Twitter, the Internet, etc.

The theory of "Convergence Culture", as described by Jenkins 2006 [1], could apply. Quotes: http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html The described effect would be called a "convergence effect" in this framework. Best wishes, ~jane [1] Jenkins, Henry: Convergence culture. Where old and new media collide. New York: New York University Press, 2006.