Re: [Air-L] Implementation and confirmation in Rogers' innovation decision process

Very interesting. This may not be a perfect match, but Roger Fidler reflected on the discontinuance of early teletext and videotext media projects at length in his book Mediamorphosis (1997 Pine Forge Press) -- and does discuss Rogers earlier. Bob Stepno http://stepno.com Radford University

Date: Tue, 19 Feb 2008 10:58:15 -0800 From: "Cho, Inho" <choinho@mail.utexas.edu> I am conducting a research regarding discontinuance of an innovation (an intranet), but I am troubled in conceptualizing/operationalizing discontinuance.