Hello all, This is not one of my areas of expertise but it seems pretty interesting and I am surprised that it hasn't attracted the attention of anyone in AoIR (I am sure that many of you know, but I haven't read anything in the list). Anyway, Reuters, the famous European news agency has decided to "introduce" a complete news bureau into Second Life. The chief "Adam Reuter" and his team are going to cover the news that might be of interest in the virtual community: http://today.reuters.com/news/articlenews.aspx?type=technologynews&storyID=2 006-10-16T201131Z_01_N15302369_RTRUKOC_0_US-MEDIA-SECONDLIFE-REUTERS.xml&WTm odLoc=NewsArt-C2-NextArticle-1 This fact raises many questions but to me it sounds as a great strategy: 1) if Second Life becomes BIG, others would like to follow but Reuters might have become the main "news" distributor by that time in the virtual world. 2) If Second Life does not get that far, Reuters still makes a great publicity out of it in both worlds. In parallel, I also think that many other interesting points emerge from this action. For instance, what are the real implications of it? Is each time the real world more and more alike the offline world? And if so, what does it mean, for instance, is someone ever going to be able to make a profitable life in the "real" world because he/she is famous in the virtual world? HGZ