Dear Ladies and Gentlemen, We would like to inform you that the abstract submission of the 4th Vienna Games Conference "Future and Reality of Gaming - F.R.O.G. 2010" is now open. Vienna’s annual Games Conference FROG, taking place from Friday 24 to Sunday 26 September 2010, offers an open and international platform for leading game studies researchers and scholars, game designers, education professionals and gamers from around the world. The main objective of FROG 10 is to explore the relations between gaming, society and culture and to discuss insights into how to think ahead and beyond common limits of theory and practice of game and play. Therefore the Call for abstracts and games focuses on the topic "GAME\\PLAY\\SOCIETY". FROG 2010 is jointly organized by the Austrian Federal Ministry of Economy, Family and Youth, the City of Vienna, wienXtra, the University of Vienna and the Danube-University Krems. CALL 4 Abstracts & Games (see attachment) 4th Vienna Games Conference "Future and Reality of Gaming - F.R.O.G. 2010 "GAME\\PLAY\\SOCIETY Friday 24 to Sunday 26 September 2010 Vienna City Hall, Austria www.bupp.at/frog First Keynote Speaker Announcements include Katie Salen, Professor in Design and Technology, Parsons The New School for Design and co- author of "Rules of Play: Game Design Fundamentals" and Mathias Mertens, Professor in Media Studies at the University Hildesheim and co-author of "Wir waren Space Invaders". Ian Bogost, Professor at Georgia Tech and author of “Unit Operations: An Approach to Videogame Criticism,” “Persuasive Games: The Expressive Power of Videogames”. More to be announced under www.bupp.at/frog Key Dates Abstract submission: 15 May 2010 Notification: 07 June 2010 Conference: 24-26 September 2010 Full paper: October 2010 The organizers seek proposals covering all aspects of cutting-edge research on digital gaming, gaming culture, game studies, therapy and economy within or across academic disciplines. For further details please find the FROG 2010 CfP attached. See you in Vienna, Konstantin Mitgutsch (for the PC-Committee) For any questions, please contact k_mitgut@mit.edu or visit the Conference website www.bupp.at/frog.