Dear all, I am currently involved in a project on evaluating the performance of online marketing with forums and blogs, such as campaigns intriguing people to talk over a brand. Unfortunately, I am not aware of any standard measure on the performance of markerting with online community, especailly forums and blogs. In addition, there seems to be little literature on how to thoroughly evaluate the impacts of diaries (from Blogs) and posts (from Forums). The only widely-used method I come across so far is Jotter's bharns http://www.dailykos.com/story/2005/8/16/03719/6748 . I have been a luker and seen many brilliant people on the list. So I turn to the list for help. It would be wonderful if any of you would like to share with me your experience and resources on related topics. Best, Gary