Hello everyone I’m delighted to invite you to Dr Sophie Bishop's book launch at the University of Leeds (UK), on Wednesday 19 November (3.45-5pm). Please note that this will be taking place in-person, and that all are welcome. Sophie Bishop’s book ‘Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture’ (University of California Press) draws from in-depth ethnography and interviews with influencers and professional artists. Bishop argues that looking to the shifts within influencer culture can help us understand contemporary changes to labour conditions, compensation and representation within art worlds. Early praise for the book includes “those in the art world will find plenty to chew on” (Publishers Weekly) and “both a page turner and thorough academic study” (Professor Thomas Poell, UVA). This event will bring Sophie Bishop in conversation with professional illustrator and communications coordinator for the Association of Illustrators, Marianna Madriz and Dr Eirini Boukla (School of Design, University of Leeds). It will be followed by a drinks reception. Date: Wednesday 19 November 2025 Time: 3:45pm – 6pm Location: School of Media and Communication, University of Leeds – LT G.12, Clothworkers Building North Event page: https://ahc.leeds.ac.uk/events/event/3576/influencer-creep-how-optimisation-authenticity-and-self-branding-transform-creative-culture-book-launch<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fahc.leeds.ac.uk%2Fevents%2Fevent%2F3576%2Finfluencer-creep-how-optimisation-authenticity-and-self-branding-transform-creative-culture-book-launch&data=05%7C02%7CL.Lupinacci%40leeds.ac.uk%7C79a4d89a9d404388258808de019db973%7Cbdeaeda8c81d45ce863e5232a535b7cb%7C0%7C0%7C638949974573198603%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=wK2Lqd3%2BaSAUQ2iVzyzdH8kG%2FbyxLI%2BIOf9aiPvbAaA%3D&reserved=0> Contact <mediaresearchsupport@leeds.ac.uk<mailto:mediaresearchsupport@leeds.ac.uk>> for any further information. Preorder the book: https://www.ucpress.edu/books/influencer-creep/paper Best wishes, Ludmila Dr Ludmila Lupinacci Lecturer in Digital Media Deputy Director of Research and Innovation School of Media and Communication University of Leeds Website<https://ludmilalupinacci.com/> | Bluesky<https://bsky.app/profile/ludludlud.bsky.social> | Mastodon<https://aoir.social/@ludmila> | Scholar<https://scholar.google.com/citations?user=fIoradwAAAAJ&hl=en>