Hello all, I need your help/advice. I'm working with an organization to gauge how users/audiences are using its suite of social media applications (facebook, twitter, wordpress, etc.), I'm looking for a scale or instrument that measures consumption patterns like: how often they're following the social media, if they're even aware of the social media presence, what they're most interested in from the social media for this organization, and how they're reacting/responding to the organization's presence/messages on social media. Essentially: something to capture lay users' reception of an organization's social media. If you have any suggestions, please email me at rmitra@purdue.edu. Thanks, in advance! Rahul Mitra ---------------- Doctoral Candidate Brian Lamb School of Communication Graduate Intern, Office of University Sustainability (OUS) Purdue University Beering 2114, 100 North University Street, W. Lafayette, IN 47907 ---------------- Check out www.orgcominthenews.com for a clearing-house of contemporary organizational communication cases. You can also follow us on Facebook at www.facebook.com/orgcominthenews