Dear all, Our company has recently launched a service to discover online consumer insights from discussions held in Internet (newsgroups, message boards, etc). We use our proprietary technology to crawl the web, store and text mine the contents, and visualise the outcome (everything in real-time), combined with analysis provided by a team of sociologists. We have heard of some companies using ethnography and even netnography (or cyber ethnography), and we have gone through research by R. Kozinets, and some other forerunners, but I would appreciate very much if you can provide me with more case studies or citations of firms using this methodology. If you want to receive more information about our service, just send me a mail. Thank you all in advance. Fernando Polo _____________________________ www.dicelared.com Tel/Fax +34 914 453 721 fernando.polo@dicelared.com _________________________