Dear all, Alberto Lusoli and Pranjali Mann are pleased to share the CfP for their open panel at the upcoming *4S conference* in Seattle (September 3 – 7 2025). The deadline to submit a 250-word abstract is January 31. *Artificial creativity? Examining values and conceptualizations of creativity as embedded in Generative Artificial Intelligence models* Innovation and creativity have been used as levers to govern human labor, structure workplaces, and implement production technologies in what has been variously labelled as post-Fordist, disordered, and aesthetic capitalism. The history of the creative class has become intertwined with the development of information and communication technologies, which opened (seemingly) new possibilities for creative experimentation. From desktop publishing to the rise of commercial internet, the emancipatory potential of digital means of production and communication furthered such imaginaries and visions of autonomous, non-alienated creative labor. This seems to have been reiterated in recent years with the affirmation of social media, and the commercial success of Generative Artificial Intelligence (GenAI). Although the current GenAI tools can only produce derivative works by mining large datasets of multimedia content, their creative potential—real or imagined—raises critical questions about conceptualization of creativity, which is ever-changing to better fit its (technologically) modelled and bounded nature. We ask, how does understanding of creativity fit within the current development of GenAI technologies? Further, to what extent do cultural and creative commodities generated by AI reflect or depart from predominant styles and trends that are found in the datasets on which these tools are trained? What would automation of creative labor mean in such contexts? We welcome papers dealing with questions and theories at the intersection of creativity, labor, and computation. The panel discusses shifts, including but not limited to, the workplace, creative industry, technology and AI. Exploring historical dimensions and underpinning assumptions about technologically mediated creativity, it poses questions about the influence of AI on creative expression and cultural production. *Organizers*: Pranjali J Mann (*pjm13@sfu.ca <pjm13@sfu.ca>*), Alberto Lusoli (*alusoli@sfu.ca <alusoli@sfu.ca>*), Digital Democracies Institute, Simon Fraser University *Submission deadline*: January 31 *Submission platform*: *https://www.4sonline.org/call_for_submissions_seattle.php <https://www.4sonline.org/call_for_submissions_seattle.php>* *Panel ID*: 127