Hi Tyler (and others): I think I'm probably a good person for your question. My last book, Camgirls: Celebrity & Community in the Age of Social Networks deals with pretty much every question you raise in your note below regarding intersections b/w neoliberalism and "postfeminism" in social media venues. Camgirls was about a period that lasted roughly 2000-2005 in which women ran webcams 24-7 from their homes (for a range of reasons), building a brand for themselves and communicating with their viewers on sites like LiveJournal. It's an auto-ethnography (I was a camgirl for ayear myself) with an explicitly feminist and materialist focus, and to my knowledge, it's still the only book to link feminized labors of care in social media (name-checking Hochschild et. al.) to anxieties around shifting definitions of work. Perhaps not surprisingly, given my subjects, the main place these anxieties play out is in discussions of sexual display and one's community/audience/customer. If you (or anyone else) wants a review copy of the book, I can mail you a pdf for your "stop and search pleasure." Because of the time period covered in Camgirls, the primary social media venues were branded personal sites, LiveJournal, and YouTube (as opposed to say, FB, Twitter and Instagram.) But in my experience charting this stuff, venue hasn't radically altered the issues you are asking about below. The book I'm working on now is on micro-celebrity, which engages these issues in a broader frame, focusing on gender, but also things like race, age and faith. I have a summary chapter on that topic in the new Blackwell Handbook, but they probably wouldn't smack me if I emailed a copy of that your way as well, if you wish. Excelsior! Terri On Wed, Dec 19, 2012 at 9:26 AM, Tyler Bickford <tb2139@columbia.edu> wrote:
Hi all,
Can anyone direct me to scholarship linking social networking sites and postfeminism? Or better, arguing that certain phenomena of social media reflect a postfeminist sensibility?
I'm thinking in particular of issues like self-branding, self-commodification, the public performance of private/intimate experience, and the critique of empowerment-through-consumption that seem to come up regularly in regard to both topics. For one example, Rob Horning frames his critique of Facebook in "Facebook in the Age of Facebook" ( http://thenewinquiry.com/essays/facebook-in-the-age-of-facebook/) as a symptom of neoliberalism, but it seems to me like some of the phenomena he's pointing to are also characteristic of postfeminism, and I wonder if there's a gender critique here?
I've seen arguments that the growth of the service sector under neoliberalism reflects a sort of "feminization" of labor (though I'd like to disavow that phrase a bit). Or also the converse, Arlie Hochschild's arguments about the "commercialization of intimate life." Both perspectives seems relevant to social networking sites, where the immaterial labor that users produce is perhaps also gendered in similar ways? That is, rather than gendered practices *within* Facebook, maybe I'm asking about Facebook etc *as* a potentially gendered practice. And then maybe Horning and others' desperation about inauthenticity can be seen as at least homologous with anxious narratives about labor precarity and male decline in the "new economy"?
So perhaps my question is: postfeminism and neoliberalism have been linked, and neoliberalism and social media have been linked, but do we have to go through neoliberalism to connect the two, or has anyone directly linked social media practices to the postfeminist sensibility?
Apologies for the long post. This is coming from a place of ignorance, so please excuse me if I've missed anything obvious.
Thank you for your help!!
Best wishes, Tyler
________ Tyler Bickford, PhD Core Lecturer Columbia University tb2139@columbia.edu 845-418-4049 http://www.tylerbickford.com
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