I think we should develop a carefully worded script, something we can just plug topics and words into. In the film Bull Durham (1988) Cosner coaches Robbins on how to talk to the press and tells him to say the same thing no matter what question he is asked: To wit-
Y'know, I'm just happy to be here and hope I can help the ballclub. I just want to give it my best shot and good Lord willing, things'll work out... gotta play 'em one day at a time, Y'know...
"Dear esteemed member of the traditional press, We have been made aware that technology X is too advanced, too trendy, too utopianly spastic and certainly too culturally transformative for you to possibly understand, much less explain to your readers. Could you please say some nice things about it, giving credit and accolades to the people who are actually thinking deep thoughts about it? You could then proceed to say something open-ended and witty that promotes the status of our favorite newfangled Internet technology (hopefully in 3D or hypertextual or VRML-inspired... or with 31337 nanotechnology and cool virtual hair products available inside!!!) over your Gutenberg-derived dead-tree-press manifestoes? We would be highly appreciative, and might even buy a subscription to NYT/WaPo/FoxNews online service as a token of our unending gratitude and symbolic capitulation to your economic grandstanding." [This is all in fun, of course.... AND I managed to squeeze in a few Big Words....!!!] yukyuk, --elijah