*The 15th IFIP Conference on e-Business, e-Services and e-Society (I3E 2016)* *“**Social Media: The Good, the Bad, and the Ugly!**”* *http://www.swansea.ac.uk/som/i3e2016/* <http://www.swansea.ac.uk/som/i3e2016/> *13-15 September 2016* *Swansea, United Kingdom* *Paper Submission Deadline:* *15 March 2016* The ubiquity of social media has had a profound effect on the way we communicate and is of significant importance to society and business. Social media tools have helped break down geographical barriers that once restricted communication and have led to an explosion of e-participation, virtual presence, and online communities. Professional benefits of social media include sharing of information, publicity, and giving and receiving support and advice. Consumers have become increasingly empowered to exert an influence on brands through online communities and businesses are able to acquire rapid feedback and garner insight into individual preferences without observer effects. Analysis of social media content via automated techniques and systems can also help to safeguard society from organized crime but such uses remain a delicate issue. With seemingly endless benefits it is easy to overlook the disadvantages of social media, which are an increasingly important consideration as social media platforms continue to proliferate. Social media has facilitated a loss of ownership and control of content as private, public and institutional domains increasingly overlap. There is a need for careful balancing of professionalism and freedom of speech, to ensure that posts do not cause offence or harm reputations. Other drawbacks include time pressure, plagiarism, misrepresentation, addiction, and negative psychological consequences. While providing a means to protect public safety, social media also provides a means of threatening it and enabling new forms of cyber-crime. This conference aims to bring together a variety of disciplines and a community for the advancement of knowledge regarding the adoption, use, impact, and potential of social media. To achieve this goal, we invite researchers and practitioners to present their ideas and findings at the *15th IFIP Conference on e-Business, e-Services, and e-Society* to be held at *Swansea University, UK in 2016*. Theoretical and empirical papers employing quantitative, qualitative, and/or critical methods are welcomed. *Topics of submission *may include but are not limited to: · Adoption and diffusion of social media · Blogging and microblogging · Challenges of social media · Citizen participation via social media · Collaboration and knowledge management · Content and information analysis · Corporate social networks · Crisis management enabled by social media · Crowdsourcing · Cyberbullying and trolling · Definition and taxonomy of different types of social media · Disaster prevention using social media · Marketing campaigns · Disruption as a result of social media · Economic and social effects of social media · Effects of social media on consumer choice · Ethical issues relating to social media · Impact of social media on consumer behaviour · Impact of social media on marketing strategy · Innovation through social media · Managing presence and reputation on social media · Personnel recruitment/management · Policy challenges · Political and social · Privacy issues with social media · Rigour in social media research · Sentiment analysis · Social media and policy · Social media and public governance · Social media data mining, analytics and intelligence · Social media for B2B marketing · Social media research and theory development · Social media strategy and integration · Social media to support education · Social media, product innovation, and product life cycle · Social media transparency, openness, and anti-corruption · The future (good/bad/ugly) of social media *LOCATION* The 15th IFIP Conference will be held at Swansea University’s brand new Bay Campus located on the majestic sweep of Swansea Bay and within easy reach of the vibrant City Centre. As an industrial powerhouse of the 19th century, Swansea and the surrounding areas are rich in history which can be explored in a number of local museums. To the west of the City is the Gower Peninsula where you can find Rhossili Bay voted Britain’s Best Beach and 9th best in the world by TripAdvisor’s Travellers’ Choice. *IMPORTANT DATES* - Paper Submission: *15 March 2016* - Authors Notification: *30 April 2016* - Early Bird Registration: *30 May 2016* - Conference dates: *13 to 15 September 2016* *PAPER SUBMISSION AND PROCEEDINGS* Authors should submit (*Submission website:* https://easychair.org/conferences/?conf=i3e2016) original, unpublished research papers. All accepted papers will be published in the conference proceedings. Submissions should not be under consideration for any other conference or journal outlet. The Conference Co-Chair, Professor Yogesh K. Dwivedi, welcomes any queries regarding the conference and/or submission via email y.k.dwivedi@swansea.ac.uk *-----------------------------------------------------------------------------------------------------------------------------* *Professor Yogesh K. Dwivedi, PhD* Personal Chair and Director of Research School of Management | Yr Ysgol Reolaeth Swansea University | Prifysgol Abertawe Bay Campus |Campws y Bae Fabian Way |Ffordd Fabian Swansea | Abertawe Wales | Cymru SA1 8EN *Phone | Ffôn *+ 44 (0)1792 602340 *Email | Ebost *y.k.dwivedi@swansea.ac.uk *www.swansea.ac.uk* <http://www.swansea.ac.uk/>* | **www.abertawe.ac.uk* <http://www.abertawe.ac.uk/> --------------------------------------------------------------------------------------------------------------------------- Associate Editor - European Journal of Information Systems Associate Editor for Digital Marketing Section - European Journal of Marketing Senior Editor (Europe/Africa/Middle East) - Journal of Electronic Commerce Research