On Fri, 7 Apr 2006, Jean Burgess wrote:
Quicktime of the '1984' Apple superbowl ad here: http://www.uriah.com/ apple-qt/1984.html
in his book electric dreams: computers in american culture, ted friedman does a great job of unpacking this particular apple ad. his chapter on apple's 1984 superbowl commercial is online here: http://www.tedfriedman.com/electricdreams/
David Silver spoke of Ted Friedman's analysis of the 1984 Macintosh ad in his forthcoming book. You can also see my 2002 extensive analysis of this ad in: The "1984" Macintosh ad: Cinematic icons and constitutive rhetoric in the launch of a new machine. Quarterly Journal of Speech 88:2, May 2002, 169-192. Sarah Stein -- Sarah Stein, Ph.D. Associate Professor, Dept of Communication Chair, Teaching, Learning & Technology Roundtable (TLTR) Box 8104, N.C. State University Raleigh, NC 27695-8104 Ph: 919-515-9740; Fax 919-515-9456