Colleagues/ A Good Characterization of Us vs. Them [:-)] /Gerry Wall Street Journal / Gary Hamel's Management 2.0 / March 24, 2009 / 5:38 PM ET The Facebook Generation vs. the Fortune 500 The experience of growing up online will profoundly shape the workplace expectations of "Generation F" - the Facebook Generation. At a minimum, they'll expect the social environment of work to reflect the social context of the Web, [snip]. If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly. [snip] With that in mind, I compiled a list of 12 work-relevant characteristics of online life. These are the post-bureaucratic realities that tomorrow's employees will use as yardsticks in in determining whether your company is "with it" or "past it." [snip] 1. All ideas compete on an equal footing. [snip] 2. Contribution counts for more than credentials. [snip] 3. Hierarchies are natural, not prescribed. [snip] [snip] 8. Power comes from sharing information, not hoarding it. [snip] 9. Opinions compound and decisions are peer-reviewed.[snip] [snip] 11. Intrinsic rewards matter most.[snip] 12. Hackers are heroes.[snip] These features of Web-based life are written into the social DNA of Generation F-and mostly missing from the managerial DNA of the average Fortune 500 company. [snip] Full excerpts as well as The Link To The Full Text is available at [ http://tinyurl.com/d9mkyd ] Enjoy! /Gerry Gerry McKiernan Associate Professor Science and Technology Librarian Iowa State University Library Ames IA 50011 gerrymck@iastate.edu There is Nothing More Powerful Than An Idea Whose Time Has Come / Victor Hugo [ http://www.blogger.com/profile/09093368136660604490 ] Iowa: Where the Tall Corn Flows and the (North)West Wind Blows [ http://alternativeenergyblogs.blogspot.com/ ]