Yes, of course we're facing a new identity crisis: how do we manage a multiple selves at the same time? It's very interesting to note the rise in the "social media guru" who supposedly will guide you and your company to present an "appropriate" digital self at all times. We are also noticing this need among user experience designers. Facebook has a "groups" function, which will allow you to select and manage the front you present to people in your friends list (but they provided it too late for many people who already had hundreds of friends. Who wants to manually categorize what self to offer to what people?). Rhiannon is correct: this is the end of the postmodern virtual self. The ubiquity of digital presentations of self has now reached such a state that it part of a Western cultural competence to be able to present multiple selves, simultaneously, materially and virtually, and in "appropriate" ways. We have lost control of some of these online presentations of ourselves, which will mean that we must collectively wrestle with social breaches. I have already noticed people beginning to "ignore" online breaches of inappropriate selves into other fronts, such as the workplace. This is particularly true, again, for user experience designers who recognize how much of the Web lint out there is actually out of our direct control.