Hi, Would you all mind if I re-posted this thread on the mobile society list? There might be some people there that think it interesting. Rich Ling -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of A.C.Roibas@bton.ac.uk Sent: Monday, 06 March, 2006 17:46 PM To: S.S.Orgad@lse.ac.uk Cc: air-l@listserv.aoir.org Subject: [Air-l] Mobile TV Hi Shani, This is a quite tricky issue. As you know many companies in Europe, Canada, Korea and the USA are launching what they call 'mobile TV' but at the end it is just broadcast of TV channels. I am doing research about this issue (first with Vodafone and then BT) and I've found out that there are reasons that might undermine the success of such operation. The first one is related to the intrinsic physical diversity between both interfaces (TV and handhelds) making them unsuitable for the same way of delivering of content. The second regards the context of use: TV is traditionally used in a domestic private environment and usually involves a social sharing while mobile phones are mainly used in public environments, entail an individual experience and generally the is much shorter. Moreover, unlike TV, handhelds are regularly used in different situations and with different purposes and they are likely to be used as an auxiliary tool to assist users' in a main activity (in this sense, mobile content could be related to the specific context of the user - context awareness). Finally, there are also operability differences: TV (including interactive TV) is considered a passive or low interactive medium while handhelds entail a high interactivity and connectivity... So, broadcasting of TV programs on handhelds is likely to be as deluding as interactive TV was. In other words, mobile TV will be something else and will have to do with issues such as socialibility, context awareness, creativity, interactivity, convergence (as you say: iTV, mobile & Internet) and connectivity (one to one and one to many). We are organizing a workshop and a SIG at CHI 2006 in order to generate discussion and share research experiences and case-studies about this topic [http://soc.kuleuven.be/com/mediac/chi2006workshop/index.htm]. Regards, Anxo ---------------------------------------------------------- Dr. Anxo Cereijo Roibás, School of Computing, Mathematical & Information Sciences Faculty of Management & Information Sciences University of Brighton Watts Building, Moulsecoomb Brighton BN2 4GJ, United Kingdom t +44(0)1273 64 2458 f +44(0)1273 64 2405 m +44(0)7814 491790 http://www.cmis.brighton.ac.uk/staff/anxo/ I am seeking recommendations for readings on mobile TV. This may seem slightly off-topic, as this is not a directly Internet-related topic. However, with the increasing trend towards the convergence of technology, it becomes harder to make a distinction between Internet and new media and so I believe this is not that off-topic after all and may be of interest to others on the list. If you've come across interesting studies on early adopters, interviews with people in the industry or anything you think may be relevant, I'd be grateful if you could email me your recommendations offlist and I will post a summary to the list. Thanks for your help, Shani ********************************** Shani Orgad, PhD Department of Media and Communications London School of Economics and Political Science Houghton Street London WC2A 2AE United Kingdom e-mail: s.s.orgad@lse.ac.uk tel: +44 20 79556493 fax: +44 20 79557248 http://www.lse.ac.uk/collections/media@lse/whosWho/shaniorgad <http://www.lse.ac.uk/collections/media@lse/whosWho/shaniorgad> _______________________________________________ The air-l@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/