Hi, Jacob, I and my advisor have developed a three-dimensional framework of cultural affordances, which explores the interplay among social media platforms, users, and culture and we also applied this framework to qualitative studies. * 1. Sun, Y., & Suthers, D. (2024). WeChat Culture in Transition: Navigating Platform, User, and Tradition.* https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/d1ae8192-d6... Abstract: This qualitative study examines recent cultural changes on WeChat resulting from the interplay between the platform, users, and Chinese culture. Employing a three-dimensional theoretical framework of cultural affordances, the research investigates the dynamics of cultural transformations within the WeChat ecosystem. Data collection involves 31 semi-structured in-depth interviews, follow-up discussions, and observations, analyzed using the grounded theory approach. Four main cultural shifts are identified: a transition from a personal and intimate culture to a more formal and professional one, an increased emphasis on immediate satisfaction and rewards, the emergence of an “everything-looks-fine” culture, and a reinforced high-context culture for self-presentation. The study also discusses the influential roles played by the platform, users, and cultural norms in shaping cultural change on WeChat. *2) Sun, Y., & Suthers, D. (2024). Exploring Values Embedded Within Social Media Platforms: A Case Study of WeChat.* https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/5cc66108-d6... This qualitative study investigates embedded values within WeChat, employing a three-dimensional theoretical framework of cultural affordances. This study involved 31 semi-structured in-depth interviews, follow-up discussions, and observations, with data analysis following the grounded theory approach. The findings highlight the presence of embedded values manifested in WeChat’s design features, including offline status omission, mutual likes notification on Friends’ Circle, the absence of deletion notification, information symmetry, and the absence of read receipts. These design choices reflect the cultural affordances of WeChat that shape user experiences on the platform. The study also discusses users’ responses to these design features and explores their ethical implications. Ultimately, it proposes potential directions for further research in this domain. By uncovering the embedded values of WeChat, this study provides insights into the interplay between technology, culture, and user behavior, offering valuable implications for researchers and practitioners in social media studies Sincerely, Yinan SUN Ph.D. Candidate Research Assistant *Hawaii Digital Health Lab* <https://hawaiidigitalhealthlab.com/> *Communication & Information Sciences (CIS) Interdisciplinary PhD Program <https://www.hawaii.edu/cis/>* University of Hawaiʻi at Mānoa On Fri, Jan 5, 2024 at 3:59 AM Jacob Johanssen via Air-L < air-l@listserv.aoir.org> wrote:
Dear colleagues,
I am looking for recommendations for qualitative methods / approaches to the analysis of social media platforms which focus on both content and structures / features / affordances of the platform. rather than mixed methods, I am wondering if colleagues have developed something more integrative.
Many thanks! Best wishes, Jacob _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers https://urldefense.com/v3/__http://aoir.org__;!!PvDODwlR4mBZyAb0!T3jr7iB0uVK... Subscribe, change options or unsubscribe at: https://urldefense.com/v3/__http://listserv.aoir.org/listinfo.cgi/air-l-aoir...
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