Dear list members: Here is a summery of the responses I got from the list members regarding social media ROI. Special thanks to: Lauri Goldkind, Kevin Donohue, and Igor Sádaba. Nuria Lloret Romero, (2011) "ROI. Measuring the social media return on investment in a library", The Bottom Line, Vol. 24 Iss: 2, pp.145 - 151. Fisher, T. (2009). "ROI in social media: A look at the arguments." J Database Mark Cust Strategy Manag 16(3): 189-195. Murdough, C. (2009). "Social Media Measurement." Journal of Interactive Advertising 10(1): 94-99. Anni Rautio, (2012). Social Media ROI as part of Marketing Strategy Work - Observations of Digital Agency Viewpoints, Master's thesis, Aalto University. Meske, C. and S. Stieglitz (2013). Adoption and Use of Social Media in Small and Medium-Sized Enterprises. Practice-Driven Research on Enterprise Transformation. F. Harmsen and H. Proper, Springer Berlin Heidelberg. 151: 61-75. Margaret, M. and B. Alexis (2015). "Use and measurement of social media for SMEsnull." Journal of Small Business and Enterprise Development 22(2): 273-287. Reza Zafarani, Mohammad Ali Abbasi, Huan Liu (2014) Social Media Mining: An Introduction, Cambridge UniversitDy Press; 1 edition (April 28, 2014). http://www.idealware.org/ (good for applied work) Cheers! -- Gohar Feroz Khan, PhD Adjunct Faculty & Research Adviser Korea Advance Institute of Science & Technology (KAIST) Global Information and Telecommunication Technology Program (ITTP) 291 Daehak-ro, Yuseong-gu, Daejeon, South Korea. ----------------------------------------------------------------------------- Check out my new book on social media analytics <http://7layersanalytics.com/>! --------------------------------------------------------------------------------