Hi Kayla, I wrote this guide on Business to Customer Social Media Marketing for my start-up. Some of it may be of use to you. http://www.blurbi.ca/brandingmanual.pdf (mind the spelling as I haven't yet had anyone edit it) Also, have a look at the Salesforce E-Books on Social Media: http://www.salesforcemarketingcloud.com/resources/ebooks/ Hope this helps a bit. Cheers, Tyler On Tue, Jun 4, 2013 at 5:58 PM, Kayla D. Hales <haleskay@msu.edu> wrote:
Hello All,
I am designing a new Masters level course titled "Understanding Social Media." Information from the course description is below. If any of you have taken or taught similar courses or have ideas about the most relevant content to include in the course, I would greatly appreciate you sharing those thoughts/that content; this includes any journal articles or syllabi you have personally written/created. Thank you in advance.
Course objectives: To develop an understanding of social media and their implications.
Outline of major topics:
1. Social media in politics
2. Social media applications
3. Social media technologies
4. Social media uses
5. Social media effects
6. Social media in organizations
7. Social media research
8. Trends in social media industries
9. Mobile and location-based social media
10. Social media for interpersonal communication
--
Best Regards,
Kayla D. Hales, Ph.D.
Email: <mailto:HalesKay@msu.edu> HalesKay@msu.edu
Assistant Professor
Michigan State University
College of Communication Arts & Sciences
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-- Tyler Handley tylerhandley@gmail.com @tylerhandl3y <https://twitter.com/tylerhandl3y> 289-696-7516