[Air-L] work on history of reputation as a social construct?

Hi all - does anyone know of any good work on the history/sociology of reputation, pre-Internet? I.e., before it morphed into a topic for computer scientists, web designers, and information economy pundits? Many thanks! Julie Julie E. Cohen Mark Claster Mamolen Professor of Law & Technology Georgetown University Law Center jec@law.georgetown.edu http://www.juliecohen.com