(Apologies for cross-posting) Dear colleagues, I’m pleased to announce my new book from Oxford University Press, and I hope you find it interesting: Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users http://www.oup.com/us/catalog/general/subject/Psychology/CognitivePsychology... Companion website: http://www.oup.com/us/companion.websites/9780199744763/ Please see below for detailed book information. Best wishes, Huatong Huatong Sun, Ph.D Assistant Professor, Digital Media Studies Interdisciplinary Arts & Sciences University of Washington Tacoma http://faculty.washington.edu/htsun/ ABSTRACT The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices. Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design. CONTENTS Part I Grounding Chapter 1 Approaching Culture in Cross-Cultural Technology Design Chapter 2 User Experience in Global Context Chapter 3 Integrating Action and Meaning in Cross-Cultural Design Chapter 4 CLUE as a Framework for Cross-Cultural User Experience Research Part II Experiences Chapter 5 Sophie's Story: New Chocolate at Work Chapter 6 Lili's Story: Pure Water in Social Network Chapter 7 Brian's Story: Conversations Carried through My Fingers Chapter 8 Mei's Story: "Idioms Solitaire" Between Sports Fans Chapter 9 Emma's Story: More than a Nice Gesture in a Technology-Mediated Life Part III Implications Chapter 10 Culturally Localized User Experience as Situated and Constructed Chapter 11 Future Directions “This insightful text offers a grounded approach to rethinking technology design, and gives a framework for creating innovative design, development, and deployment practices. Sun’s work illustrates clearly the ways in which traditional HCI and interaction design methods tend to miss the fact that technology and culture are intricately intertwined.” Elizabeth Churchill, Principal Research Scientist, Yahoo! Research and VP of ACM SigCHI “Huatong Sun offers an enlightening, but also useful set of theoretical principles, case histories, and scholarly implications that should assist researchers and analysts to bring products and services into being that are more evolved, sophisticated, humanistic, and successful.” Aaron Marcus, President, Aaron Marcus and Associates, Inc., Berkeley, California, USA “Dr. Sun’s book takes culture more seriously than most scholars working in this area, and she also provides us with some of the richest portraits of user knowledge that I have read.” Jeff Grabill, Professor of Rhetoric and Professional Writing, Michigan State University **** Feb 2012; 352 pp Hardback; 9780199744763 20% Off Promo Code: 30641