[Air-L] Social Media ROI

Dear list members: I am looking for studies (both conceptual and empirical) on social media ROI (return on investment) calculation. I will appreciate any suggestions and will report back a summery to the list. Thank you, -- Gohar Feroz Khan, PhD Assistant Professor Korea University of Technology & Education (KoreaTECH) ------------------------------------------------------- My new book on social media analytics is out <http://7layersanalytics.com/>!