Re: [Air-L] open-access is the future: boycott locked-down academic journals

Christian Nelson wrote:

That's A question, not the only one. As I noted before, if you build it, they will not come. Not unless you lure the big names away from the current journals, and that isn't going to happen on its own.

I agree but this strikes me as a pretty small part of the problem. One of the interesting things about the Internet is that for things like this, switching costs are quite low. So yes, I agree: luring big names is part of what has to be done. I just don't find that particularly daunting.