short review: Salkowitz, Rob. Generation Blend
I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome. Blog entry Sunday, June 08, 2008 Interesting but not very complex reading and could be considered ageist in its failings. I am reading this book right now amongst others. Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion.
The assumption of a "Technology Age Gap" needs to be challenged. My experience of teaching over the last decade, both online and in the classroom, suggests that information technology competence among young learners is far from uniform and not always of a high order. Furthermore, those of us who started using PCs with the Apple IIs and Commodore 64s of the early 80s have to remind young users that the Internet did not start with the World Wide Web in the early 90s, and neither the Internet nor personal computers were inventions of recent generations.......Alex Alex Kuskis, PhD Adjunct Professor MA Progam in Communication & Leadership School of Professional Studies Gonzaga University "Learning a living" - Marshall McLuhan -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of Peter Timusk Sent: Sunday, June 08, 2008 12:42 PM To: air-l@listserv.aoir.org Subject: [Air-L] short review: Salkowitz, Rob. Generation Blend I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome. Blog entry Sunday, June 08, 2008 Interesting but not very complex reading and could be considered ageist in its failings. I am reading this book right now amongst others. Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/
Along the same lines, I find it interesting that many of the college students I teach (half my age) do not know what a flash drive is, the difference between .doc and .docx, and many many other things basic to daily use of computers, let alone the internet. The ageist issue is far bigger than the age issue itself. -- Meryl Krieger, Ph.D., Folklore & Ethnomusicology Associate Instructor, Department of Communications and Culture Indiana University Bloomington On Sun, Jun 8, 2008 at 12:42 PM, Peter Timusk <ptimusk@sympatico.ca> wrote:
I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome.
Blog entry
Sunday, June 08, 2008
Interesting but not very complex reading and could be considered ageist in its failings.
I am reading this book right now amongst others.
Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Sonia Livingstone has written up several empirical studies on generation gaps, as have many other AoIR researchers: Young People and New Media: Childhood and the Changing Media Environment By Sonia M. Livingstone Published 2002 SAGE Mass media and children 278 pages ISBN:0761964673 also here's a .pdf: http://www.lse.ac.uk/collections/children-go-online/End%20of%20Award%20Repor... The International Handbook of Children, Media and Culture (edited with Kirsten Drotner; Sage, 2008. and more publications on her webpage: http://www.lse.ac.uk/collections/media@lse/whosWho/soniaLivingstone.htm Cheers, Denise Denise N. Rall, PhD. Internationalisation Project Officer Southern Cross University, Lismore NSW 2480 AUSTRALIA Office: Room T2.17, +61 (0)2 6620 3577 Mobile 0438 233 344 http://www.scu.edu.au/schools/esm/staff/pages/drall/ Presenter, Internet Research 9.0, 15-18 October 2008, Copenhagen, DK Get the name you always wanted with the new y7mail email address. www.yahoo7.com.au/mail
Mr Salkowitz apologizes later in his book for any ageism and he has now given me a comment on my blog. here is his comment I appreciate your serious reading of Generation Blend. For the record, one of the principle ideas behind the book is that the perceived "technology age gap" is socially-constructed and cultural, not cognitive or inherently age-based, and it can be surmounted by training and acculturation that acknowledges the different perceptions that people bring to technology based on their life experience and generational perspective. My work, both at Microsoft and with OATS, is to overcome ageist prejudices around technology adoption. If that was not clear in my text, it represents a significant failing on my part. Best of luck with your work. Further study in this field is much needed. On 8-Jun-08, at 12:42 PM, Peter Timusk wrote:
I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome.
Blog entry
Sunday, June 08, 2008
Interesting but not very complex reading and could be considered ageist in its failings.
I am reading this book right now amongst others.
Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http:// listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Seniors are now being specifically targeted by Communications companies, such as Telstra in Aus http://www.telstraseniors.com.au/index.aspx Marj Associate Professor Marjorie Kibby Film, Media and Cultural Studies Teaching and Learning Convenor School of Humanities and Social Science The University of Newcastle Callaghan NSW 2308 Australia Marj.Kibby@newcastle.edu.au +61 2 49216604
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 As a member of the younger crowd, and of course rather well versed in Web 2.0 and similar paradigms (as is just about every member of this list), I recently collected some data geared toward a paper on increased ICT usage. I fully expected to see a substantial bias toward a younger demographic. This was not at all represented in the actual data, which in fact more closely corresponded to that of "early adopter" crowds. A very enlightening and humbling experience for me. Thanks for sharing your story. Peter Timusk wrote:
I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome.
Blog entry
Sunday, June 08, 2008
Interesting but not very complex reading and could be considered ageist in its failings.
I am reading this book right now amongst others.
Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/ -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.6 (GNU/Linux)
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I have seen similar results. I did a study specifically of how older persons use the internet for health information and found them to be much more saavy than expected. I am also in the midst of a study that compares two demographic groups (18-34 and 50+ on online news seeking). Ages is NOT the key factor determining sophistication of use. Citations for the health stuff are below. The comparison of news usage is still a work in progress: McMillan, S.J., Avery, E.J, Macias. W. (2008). From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society, 11(5), 652-674. Macias, W. and McMillan, S.J. (2008). The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication, 23(1), 34-44. McMillan, S.J., Macias, W. (forthcoming). Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. _____________________________________________ Sally J. McMillan, Ph.D. Associate Professor and Associate Dean College of Communication and Information University of Tennessee 865-974-5518 sjmcmill@utk.edu -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of Conor Schaefer Sent: Thursday, July 10, 2008 7:01 PM To: air-l@listserv.aoir.org Subject: Re: [Air-L] short review: Salkowitz, Rob. Generation Blend -----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 As a member of the younger crowd, and of course rather well versed in Web 2.0 and similar paradigms (as is just about every member of this list), I recently collected some data geared toward a paper on increased ICT usage. I fully expected to see a substantial bias toward a younger demographic. This was not at all represented in the actual data, which in fact more closely corresponded to that of "early adopter" crowds. A very enlightening and humbling experience for me. Thanks for sharing your story. Peter Timusk wrote:
I am interested in technology and age difference but this book that helped spur my interest did not help much. I would like to add age and technology attitudes to my thesis simulation so any sharing welcome.
Blog entry
Sunday, June 08, 2008
Interesting but not very complex reading and could be considered ageist in its failings.
I am reading this book right now amongst others.
Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Hoboken, N.J.: John Wiley & Sons, 2008) While this book is interesting and covers a vast array technological areas it falls short of having any details. The reason it fails is that it only assumes youth are better and more comfortable with technology and such things as web 2.0 and does not hold back from this view. Again and again the old are considered technological deficient and the youth technologically gifted. So no matter what technology or workplace practice the author examines he does not change from this perspective. This could have been a much more interesting book with much more results. I would suggest the author embark on empirical studies to back up his points. This is book is signed off on by Microsoft which is mud on their fenders in my opinion. _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/ -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.6 (GNU/Linux)
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participants (7)
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Alex Kuskis -
Conor Schaefer -
Denise N. Rall -
Marj Kibby -
McMillan, Sally J -
Meryl Krieger -
Peter Timusk