how users discover videos on youtube?
Dear all, My intuition tells me that a significant number of views to popular YouTube videos are generated via click throughs from social network sites like Facebook rather than from the homepage of YouTube itself. But I have not been able to locate empirical studies or web analytics to back this up. Can anyone point me to any empirical study or report on how users discover videos on YouTube? Thanks in advance! Dominic Yeo Research Assistant Professor Dept of Communication Studies Hong Kong Baptist University
Sort of related: Bondad-Brown, B.A., Rice, R.E. & Pearce, K.E. (2012). Understanding the role of motivations, audience activity, generation, and contextual age in online video use and recommendations. Journal of Broadcasting and Electronic Media, 56(4) 471-492. People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a US sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence. At http://www.comm.ucsb.edu/faculty/rrice/a104.htm -- Ronald E. Rice Arthur N. Rupe Professor in the Social Effects of Mass Communication International Communication Association President 2006-2007 Co-Director, Carsey-Wolf Center Dept. of Communication, 4005 Social Sciences & Media Studies Bldg (SSMS) University of California, Santa Barbara, CA 93106-4020 Ph: 805-893-8696; Fax: 805-893-7102 rrice@comm.ucsb.edu; http://www.comm.ucsb.edu/people/academic/ronald-e-rice; http://www.carseywolf.ucsb.edu Quoting Dominic Yeo <skyrock@gmail.com>:
Dear all,
My intuition tells me that a significant number of views to popular YouTube videos are generated via click throughs from social network sites like Facebook rather than from the homepage of YouTube itself. But I have not been able to locate empirical studies or web analytics to back this up. Can anyone point me to any empirical study or report on how users discover videos on YouTube?
Thanks in advance!
Dominic Yeo
Research Assistant Professor Dept of Communication Studies Hong Kong Baptist University _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
Greetings! In regards to traffic on Youtube, I recommend that you see this article. It provides evidence that viral videos on Youtube generate about 34% of their traffic initially from social views, but that this fraction drops over time to 16%. According to the study, "overall, 25% of the daily views on YouTube are the result of person-to-person sharing." Tom Broxton, Yannet Interian, Jon Vaver, and Mirjam Wattenhofer. “Catching a Viral Video,” Journal of Intelligent Information Systems. DOI 10.1007/s10844-011-0191-2 http://static.googleusercontent.com/external_content/untrusted_dlcp/research... -- Jason G. Karlin, Ph.D. Associate Professor University of Tokyo Interfaculty Initiative in Information Studies 7-3-1 Hongo, Bunkyo-ku Tokyo 113-0033 JAPAN URL: http://individuals.iii.u-tokyo.ac.jp/~karlin/ Email: ukarlin@mail.ecc.u-tokyo.ac.jp Twitter: http://twitter.com/jgkarlin On Feb 23, 2013, at 1:11 PM, Ronald E. Rice <rrice@comm.ucsb.edu> wrote:
Sort of related: Bondad-Brown, B.A., Rice, R.E. & Pearce, K.E. (2012). Understanding the role of motivations, audience activity, generation, and contextual age in online video use and recommendations. Journal of Broadcasting and Electronic Media, 56(4) 471-492. People are increasingly viewing, providing, and recommending video content through the Internet. Applying the uses and gratifications framework, along with contextual age and generational theory, this study identifies and compares motivations for, and their influence on, traditional TV viewing and online user-shared video use among a US sample of adult Internet users. Further, this study explores the form and role of audience activity through online user-shared video recommendations (type, channel, and social relation). Overall, the basic U&G motivations also apply to the new online media world, but differ in levels and influence. At http://www.comm.ucsb.edu/faculty/rrice/a104.htm -- Ronald E. Rice Arthur N. Rupe Professor in the Social Effects of Mass Communication International Communication Association President 2006-2007 Co-Director, Carsey-Wolf Center Dept. of Communication, 4005 Social Sciences & Media Studies Bldg (SSMS) University of California, Santa Barbara, CA 93106-4020 Ph: 805-893-8696; Fax: 805-893-7102 rrice@comm.ucsb.edu; http://www.comm.ucsb.edu/people/academic/ronald-e-rice; http://www.carseywolf.ucsb.edu
Quoting Dominic Yeo <skyrock@gmail.com>:
Dear all,
My intuition tells me that a significant number of views to popular YouTube videos are generated via click throughs from social network sites like Facebook rather than from the homepage of YouTube itself. But I have not been able to locate empirical studies or web analytics to back this up. Can anyone point me to any empirical study or report on how users discover videos on YouTube?
Thanks in advance!
Dominic Yeo
Research Assistant Professor Dept of Communication Studies Hong Kong Baptist University _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
The School of Information Resources and Library Science invites applications for a non-tenure eligible Assistant Professor position beginning fall 2013 for the University of Arizona's new eSociety undergraduate major, an interdisciplinary program of study focused on the social and technical analysis of life in the digital and information age. The University and School: The School of Information Resources and Library Science (SIRLS) is an academic department and a professional school in the College of Social and Behavioral Sciences at the University of Arizona, Arizona's only public land grant university. The School of Information Resources and Library Science aims to inspire interdisciplinary understanding, diverse interpretation, creation, and use of the emerging knowledge and information environments of the 21st century through innovative instruction and state-of-the-art technology. The School is a place for the interdisciplinary study of information, broadly conceived, and is focused on maintaining a progressive agenda tied to preparing students for living, thinking, and working in the digital age. This position provides health insurance, qualified tuition reduction, retirement and other benefits. Salary is dependent upon qualifications and experience. Duties and Responsibilities Teaching (60%): Instruction of general education and other undergraduate courses (e.g., social media, online collaborative work, theories of new media). (3 courses per semester). Service (40%): Develop curriculum (e.g., capstone and internship course); facilitate community-based partnerships for the placement of interns; coordinate professional 'student shadows' in the field; and provide career, professional, and practical advising to undergraduate students majoring in eSociety and other programs in the School. Minimum Qualifications (1) PhD or commensurate degree in Information Science, Communication, Education, Journalism, Sociology, or related fields of study. (2) Evidence of experience teaching undergraduate courses, ideally in at least two of the three following areas: social media, critical/cultural theory, media or Internet studies, digital society. (3) Experience with curriculum development or community-based teaching and learning experiences. Applicants with previous experience with facilitating student internships or as undergraduate student advisors are especially encouraged to apply. (4) Commitment to preparing undergraduate students for citizenry, work, and life in a diverse, multicultural, and interconnected society. The University of Arizona is an EEO/AA - M/W/D/V Employer. Position Title Assistant Professor (non-tenure eligible) Full Time Faculty Department 3206-Sch Of Info Res & Library Sci College/Division College of Social and Behavioral Sciences Departmental Contact Kris Hogeboom Departmental Contact Phone 520-621-3566 Departmental Contact Email hogeboom@u.arizona.edu Job Open Date 02-20-2013 Job Close Date Open Until Filled (Review begins on 03-15-2013) Documents required to be attached electronically with this application Letter of Interest Curriculum Vitae To apply for this position, please see:https://www.uacareertrack.com/applicants/jsp/shared/frameset/Frameset.jsp?ti... Catherine F. Brooks, PhD, Assistant Professor School of Information Resources and Library Science; Department of Communication, UA http://catherinefbrooks.faculty.arizona.edu/ http://sirls.arizona.edu/ "If only Romeo and Juliet had had mobile phones, they might have lived happily ever after" (Wellman and Rainie).
participants (4)
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Catherine Brooks -
Dominic Yeo -
Jason G. Karlin -
Ronald E. Rice