1. From a marketing logic point of view, this brings along a shift from transaction-based to relationship-based customer interaction featuring rich service-in-use sentiment and valuation. 2. From a business innovation and management strategy perspective, enterprises seek a network-centric strategy that focus on collective innovation of services and platforms. 3. From an IT perspective, service-orientation is a promising paradigm to functionally decompose inward-oriented organisational processes into outward-oriented business service components.

1st International IFIP Working Conference on Value-Driven Social Semantics & Collective Intelligence (VaSCo) on May 1, 2013 at ACM Web Science 2013 co-located with Hypertext 2013, CHI 2013, ECRC 2013 https://sites.google.com/site/ifipvasco2013/ Chairs * Pieter De Leenheer, VU University Amsterdam, The Netherlands & Collibra NV, Belgium (IFIP WG 12.7 chair) * John Breslin, DERI, National University of Galway, Ireland (IFIP WG 12.7 co-chair) * Harith Alani, The Open University, UK * Ricard Ruiz de Querol, Arquetip Lab, Universitat Oberta de Catalunya, Spain * Karolin Kappler, Department of Sociology II / Diagnosis of the Present, FernUniversität in Hagen, Germany  Keynote * Wolfgang Nejdl (tentative) Goals and Motivation The IFIP Working Group 12.7 on Social Semantics and Collective Intelligence introduces this workshop to reach out to the broader scientific community. The key goal of this workshop is to establish a multidisciplinary forum that searches for and studies the theoretical foundations, new paradigms, methodologies, technologies, and practical applications that will bring us to a more explicit and meaningful understanding of collective intelligence and social (networking) semantics on the largely tacit Value Web. In other words: how do knowledge- and social-connectivity on the Web contribute to (social/business) value co-creation and the other way around; and how can we use this knowledge to discover new ways of value co-creation? Secondly, it aims to investigate and promote the applications of such systems in science, industry, and society at large, including opportunities for standardization. Why the topic is of particular interest at this time This workshop narrows the study of Web Science down by focusing on the role of Web relationships as a catalyst for innovation, i.e., a Value Web. This brings us to the central problem statement of this workshop: How can organisations or people (transform so they can) harness the Web to collectively produce value? The search for the answer starts from a number of commonly accepted phenomena: 1. It was not through careful top-down planning, but rather through the evolution of a set of elementary Internet technologies designed for decentralised use, that the ³Socio-Semantic² Web emerged with such a dramatic level of complexity and scale, in less than two decades (see Zittrain¹s generativity principle). 2. Services are becoming the dominant unit of value-creation strategy, management, and operation: 3. The evolution of Web Relationships exhibit non-linear patterns as proposed. Understanding the collective intelligence and social semantics of the ³Value Web² start from these three premises because they are the product of the Socio-Semantic Web, Service Science, and Web Science so far. The goal and premises of the workshop will be studied from different perspectives, including computer science, marketing, innovation management and strategy, social sciences. Topics of interest Topics include, but are not limited to: * theory, formal models, e.g. ontologies, and emerging new paradigms of organized and informal value-creating communities and their collaborative processes * semantics of data and knowledge about value objects - inherent to Web relationships - that would lead them to gravitate towards unanticipated value propositions on the Value Web. * auto-emergence of social semantics; harvesting and mining collective intelligence from community interactions; * social network effects and collective intelligence * emergent establishment of relationships to collectively produce value propositions such as products or services, common sense knowledge, or socio-political fora * to make explicit the engineering and prototyping of supporting knowledge-based systems for collective intelligence; * collective intelligence in linked data; evolution and quality assurance of such linked data; * the interaction of formal semantics with informal social semantics; social web interoperability issues; modeling of situational awareness; hybrid socio-technical systems; * identity and authentication of entities and services on the Value Web; related issues of trust, privacy and security; * implementation and exploitation of social semantics as web services; self-organizing services tailored to communities; methodologies for adoption of such services; * scalability issues for web-sized collective intelligence; * ³paid² crowds as a type of community where reciprocity is based on money; * Decision support to reason about value and relationships in value networks * Profiling social hackers * Collective intelligence as viewed from the social sciences perspective * Social innovation for the development of collective intelligence Important Dates * Paper Submission Deadline: March 23, 2013 * Acceptance Notification: April 1, 2013 * Camera Ready Due: April 7, 2013 * Author Registration Due: April 3, 2013 * Workshop: May 1, 2013 Submission Guidelines Submission URL is: https://www.easychair.org/conferences/?conf=ifipvasco2013 Contact Email is ifipvasco2013@easychair.org Papers submitted to VASCO'13 must not have been accepted for publication or be under review for another workshop or conference. All submitted papers will be evaluated based on originality, significance, technical soundness, and clarity of expression. All papers will be refereed by at least 3 members of the PC. All submissions must be in English. We solicit short papers describing (i) new ideas (5-8 pages) and (ii) longer papers presenting more tangible results (max. 18 pages).  Accepted papers will be published in printed IFIP/Springer AICT series: http://www.springer.com/series/6102, and on the IFIP digital library:http://dl.ifip.org/ Programme Committee Harith Alani John Breslin Paul Buitelaar Jorge Cardoso Edward Curry Maciej Dabrowski Victor de Boer Pieter De Leenheer Christophe Debruyne Anna Fensel Maria Ganzha Karolin Kappler Robert Meersman Tope Omitola Hemant Purohit Bahareh Heravi Matthew Rowe Ricard Ruiz De Querol Owen Sacco Jodi Schneider Valerie Shalin Umair Ul Hassan George Vouros